Online First

The main idea for the Online First publishing (i.e. publishing an electronic version of the article in advance of the print edition) lies in considerably reducing the time it would have previously taken for research to reach the research community. Online-first papers have been peer-reviewed and accepted for publication in this journal and posted online before final publication in a volume.

Once a proof has been corrected and finalized, an article is ready for Online First publication and can be published online. This means that readers can access peer reviewed articles well before print publication. The articles have been copy edited and author corrections have been incorporated before they are posted online. Type setting and proofreading will commence with electronic publication, and the volume, issue and page numbers will then be assigned to the final version of the article.

Online-first articles should be cited with the DOI link.

2024

TAMÁS SZÖLLŐSI
The role of youth in shaping place marketing – Târgu Secuiesc, a Youth-Friendly City.
pp:   –   | DOI: 10.24193/RCJ2024_2| Full text

In recent years, one of the significant challenges for Szeklerland has been the migration of young people and the need for the renewal of local communities. Development is essential to ensure that the region remains attractive and competitive in tourism, economy, and culture alike. The involvement and active participation of young people in municipal life and decision-making not only contribute to strengthening the local brand but also increase the likelihood of young people staying in the area. The Municipality of Târgu Secuiesc supports youth initiatives to create a youthfriendly brand. Place branding is not just a communication strategy but a series of concrete actions reflecting the city's true identity and strengths. The active involvement and satisfaction of the local community and residents are crucial for the success of urban marketing. This study examines the role of young people in shaping place marketing.