CONTRIBUTIONS TO THE KNOWLEDGE AND CAPITALIZATION OF SPA POTENTIAL FOR TOURISM: BĂILE BUZIAȘ RESORT
IRINA CĪRCIUMARU, T. CIOBAN, L. MILEA
Abstract: Contributions to the knowledge and capitalization of spa potential for tourism: Băile Buziaș resort. Romania is a country that has rich spa resources that consist of natural healing factors, scattered over the entire country: mineral and thermal waters, mud and therapeutic gases, lakes and therapeutic salt. Spa tourism resources generated since antiquity the oldest and most characteristic form of tourism in Romania - health tourism. Spa sector is one of the six elements (called health and wellness) within the national touristic brand. Băile Buziaş is one of the oldest spa in Romania, known in Roman times as the Centum Putei . Due to favorable natural conditions, with rich mineral springs and a mild climate, Buziaş may be the "spa pearl" of Banat, framing the resort in a strategy to exploit the spa potential, which is a necessity that needs to be solved rapidly. Strategy construction is realized using strategic questions: What are our resources? How can we improve the spa resort? How can we develop a spa product? What are the promotion techniques of this product on the Romania resort market and abroad?
Key-words: potential, health tourism, Băile Buziaş, indices
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